Economics of Professional Road Cycling

This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, finance, media coverage, labor, strategic behavior, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models. 

Revised and updated for the second edition, this volume includes new chapterson women’s professional road cycling, the economic impact of hosting major cycling events, and the willingness to pay for professional road cycling events. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.

Daam Van Reeth is senior professor in economics at the Catholic University of Louvain in Belgium (KU Leuven) at the Faculty of Economics and Business. He teaches courses in Micro- and Macro-economics. His research interest relates to the economics of sport, with a special focus on professional road cycling and media attention for sport. Research topics he worked on include TV demand for mega sport events, gender balance in sports coverage, doping perception, and fantasy sports. He is editor and co-author of The Economics of Professional Road Cycling and he has published numerous articles on professional road cycling in academic journals as well as in popular media.