The Economics of Quality, Grades and Brands (Routledge Revivals)

Language: English

Published by Taylor & Francis Ltd (Sales) Jun 2014, 2014

1138793221 / 9781138793224

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.

Seller Inventory # 9781138793224

Title
The Economics of Quality, Grades and Brands (Routledge Revivals)
Author
Peter Bowbrick
Publisher
Taylor & Francis Ltd (Sales) Jun 2014
Publication year
2014
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1138793221
ISBN 13
9781138793224
Item weight
567 grams
Dimensions
216x140x21 mm

AHA-BUCH GmbH

Einbeck, Germany

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