The Economics of Quality, Grades and Brands (Routledge Revivals)
Language: English
Published by Routledge, 2014
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
US$ 158.87
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Add to basketItem description from seller
Series: Routledge Revivals. Num Pages: 364 pages. BIC Classification: KJMQ; KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 138. Weight in Grams: 299. . 2014. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9781138793224
- Title
- The Economics of Quality, Grades and Brands (Routledge Revivals)
- Author
- Bowbrick, Peter
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138793221
- ISBN 13
- 9781138793224
Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
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Kennys Bookstore
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