The Economics of Sports Broadcasting
Language: English
Published by Routledge, 2007
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
US$ 416.44
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Add to basketItem description from seller
Sports constitute one of the valuable forms of broadcast entertainment in lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. It provides an introduction to various aspects of economics in this area. Num Pages: 248 pages, 33 black & white illustrations, 52 black & white tables, 33 black & white line drawings. BIC Classification: KC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 14. Weight in Grams: 521. . 2007. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780415357791
- Title
- The Economics of Sports Broadcasting
- Author
- Gratton, Chris
- Publisher
- Routledge
- Publication year
- 2007
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415357799
- ISBN 13
- 9780415357791
Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.
The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.
The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:
- questions of ownership, trade and commodity in sport
- the historical context for contemporary sports broadcasting
- the key players – viewers, TV channels, sponsors, clubs, event owners and authorities
- the regulations governing televised sport
- the international context for broadcast sport
- competition and game theory in sports broadcasting
- sports broadcasting’s changing landscape of ownership and supply channels.
This book will be useful for courses in media and broadcasting, economics, sport management and sports development.
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Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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