The Economics of Web Comics: A Study in Converting Content into Revenue

The definitive book on web comics as a business and monetizing online content returns with a new edition addressing hot topics like digital downloads and web-to-print crossover titles. Examine the business practices of sites like Penny Arcade, Diesel Sweeties, Schlock Mercenary, Goats and Modern Tales and learn from those who've already been there. Rave reviews of the first edition: "Your research is terrific and will prove very useful." - Jeremy Mullins, Professor Sequential Art, Savannah College of Art and Design "The entire study is full of actual revenue numbers, offering a very detailed glimpse into the financial realities behind the comics industry. Allen concludes with a series of lessons for online content providers, lessons which are applicable beyond just the domain of comics." - Econozoo "It's a fine overview of the kinds of options available to any web entrepreneur." - Metrist Partners