Rare is the style guide that a person--even a word person--would want to read cover to cover. But
The Economist Style Guide, designed, as the book says, to promote good writing, is so witty and rigorous as to be irresistible. The book consists of three parts. The first is the
Economist's style book, which acts as a position paper of sorts in favor of clear, concise, correct usage. The big no-noes listed in the book's introduction are: "Do not be stuffy.... Do not be hectoring or arrogant.... Do not be too pleased with yourself.... Do not be too chatty.... Do not be too didactic.... [And] do not be sloppy." Before even getting to the letter
B, we are reminded that
aggravate "means
make worse, not
irritate or
annoy"; that an
alibi "is the proven fact of being elsewhere, not a false explanation"; and that
anarchy "means the
complete absence of law or government. It may be harmonious or chaotic."
Part 2 of the book describes many of the spelling, grammar, and usage differences between British and American English. While many Briticisms are familiar to most Americans and vice versa, there are some words--such as homely, bomb, and table--that take on quite different meanings altogether when they cross the Atlantic. And part 3 offers a handy reference to such information as common business abbreviations, accountancy ratios, the Beaufort Scale, commodity-trade classifications, currencies, laws, measures, and stock-market indices. The U.S. reader should be aware (but not scared off by the fact) that some of the style issues addressed are specifically British. --Jane Steinberg
Ann Wroe is the Obituaries Editor of The Economist. After taking a first-class degree in History and a doctorate in medieval history (Oxford, 1975) she worked at the BBC World Service, covering French and Italian politics. She joined The Economist in 1976 to cover American politics, and has held the posts of Books and Arts editor (1988-1992) and US editor (1992-2000). She has edited the Obituaries page, usually writing the obituaries herself, since October 2003. She lives in London.