Ecosystem: Living the 12 Principles of Networked Business

This book is a companion to E-Business to the Power of 12. It will give you the opportunity to see the 12 Principles of Networked Business in action. It seeks to bring a wide array of material in E-Business into focus and context. It also shows you how E-Businesses works together in a living ecosystem. In the introduction, we explain in simple and clear terms the impact of the Internet on economics, finance, the law and education. After all, now that we are all connected, actions and reactions in an economy will grow ever faster, from one ecosystem to another, from one organisation to another. We will introduce you to the concept of Ecosystem and the 12 Principles and then discuss the latter in a separate overview.

Thomas Power is the co-author of various books including E-business to the Power of 12 and Ecosystem. A former director of the TDS Group, Power left to create Ecademy Ltd, an e-Business learning organisation. Widely recognised for his experience, vision, energy and drive, power has worked with Amstrad, Microsoft, and Mercedes Benz.

George Jerjian is an author and chartered marketeer. Over the past 20 years Jerjian has worked in marketing in Africa, the US, and the UK, embarcing numerous sectors including impoert/export, real estate, financial services and now electronic business. Following an MA in Journalism from New York University in 1993 and a stint at CNBC television, Jerjian won an Emmy award for a documentary. He co-authored The Battle of the Portals and E-business to the Power of 12 with Thomas Power.