Ecotourism Essentials

This comprehensive book, Ecotourism Essentials: Principles, Challenges, and Practices for a Sustainable Future, delves into the intricate dynamics of ecotourism sustainability and effective communication, offering insights from global analyses and scholarly research. Divided into three parts, the book covers a wide range of topics relevant to both researchers and practitioners.

The book navigates through three distinct parts. Part I illuminates the foundations of ecotourism sustainability and communication, examining how these principles shape the industry's ethos and operations. Part II delves into the challenges and critiques faced by the tourism industry, while Part III offers insights into ecotourism practices and perspectives, including discussions on animal-centred debates and the adoption of sustainability principles by leading ecolodges.

Ecotourism Essentials is an essential resource for anyone interested in understanding and promoting sustainable travel practices. Whether you're a researcher, practitioner, or simply passionate about ecotourism, this book offers valuable perspectives and insights into the evolving landscape of responsible travel.

The chapters in this book were originally published in Tourism Recreation Research.

Tzung-Cheng (TC) Huan is Professor at National Chiayi University, Taiwan. He is also the Editor-in-Chief of Tourism Recreation Research and a member of the UNWTO (United Nations World Tourism Organization) Panel of Tourism Experts. He has been honored by the 2011-2012 Outstanding Reviewer Award from Cornell Hospitality Quarterly, the 2013, 2017, and 2018 Emerald Literati Awards, and the 2018 Publons Peer Review Award.

Aliana Man Wai Leong is Associate Vice-President for International Affairs and Dean, Professor and Doctoral Supervisor in the School of Liberal Arts, Macau University of Science and Technology (MUST), China. She is also the former Dean of the Faculty of Hospitality and Tourism Management, MUST. She has been honored as one of the "Top Ten Most Influential Teachers in China's Tourism and Hospitality Education" and one of the "Top Ten Most Influential Teachers in National Tourism Institutions."

Tao Ma is Professor at the School of Management and the Dean of the Business School at Harbin Institute of Technology, China. His research interests include regional industrial planning and the economic analysis of resources and energy. He is recognized as a "Youth Talent" under the National Cultural Masters and Four Batches Talent Project and serves as the Chief Expert for major projects funded by the National Social Science Fund of China.