Title: From the Edge of the World: Global Lessons for Personal and Professional Prosperity
Publisher: Ohio State University Press
Publication Date: 1994
Language: English
ISBN 10: 0814206301
ISBN 13: 9780814206300
Binding: hardcover
Edition: 2nd Edition
Condition: As New

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Book by Blackwell, Roger D.

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Blackwell, who teaches at Ohio State University and has written numerous textbooks on consumer behavior and marketing management, attempts something new with this title. He presents a personal commentary on some 14 countries, including Switzerland, South Africa, and the colony of Hong Kong, detailing what specific products and practices have brought them success. By presenting this grab bag of ideas from other lands, the author aims to inspire Americans to improve their personal and corporate life. Among the common elements for success he identifies a strong work ethic, an understanding of and devotion to a common set of societal values, and a refusal to settle for anything less than top quality. Written in a brisk, colloquial style, this book should find a place in both academic and public library business collections.
- Mary Chatfield, Angelo State Univ., Tex.
Copyright 1994 Reed Business Information, Inc.

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