Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers

This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!• Explains sophisticated concepts insimple words and pictures • A perfect desk reference for every kind of publishing medium • Vast audience, with equal appeal to designers, writers, publishers, teachers, and students

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Jan V. White was former art director of magazines at Time Inc. An award-winning graphic designer, he was a communication design consultant to dozens of publication companies and hundreds of publications in his 55-year career. Author of fifteen books on the techniques of publishing and more than 250 articles published worldwide, White gave nearly two thousand seminars for both designers and editors in 27 countries. His point was always that publication design is a rational activity that uses type, image, and space to achieve real communication; further, designers must have a keen interest in words, and editors must understand the importance of design in revealing their stories. White held degrees in architecture from Cornell and Columbia Universities. He lived in Westport, Connecticut, and died in 2014.

Alex W. White is an award-winning design consultant, author, and educator. As a career-long adherent to the design philosophy described in this book, he is the most appropriate person to carry this book into its fourth edition. Among his books are The Elements of Graphic Design, Listening to Type, and Advertising Design and Typography. White is the chairman of the graduate program in Design Management at the University of Bridgeport. He has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as president and chairman of the Type Directors Club in New York City. White holds degrees in graphic and advertising design from Syracuse and Kent State Universities. He lives in Greenwich, Connecticut. alexanderwwhite.com