The Editorial: A Study in Effectiveness of Writing (Classic Reprint)

Master the craft of editorial writing with a practical, method‑oriented guide. This nonfiction classic explores how editorials work, from history and ethics to structure, style, and the tricks of persuasive writing. It aims to help writers carry their message beyond the reader’s first impression and into real influence.

In clear, example‑driven chapters, the book frames the editorial as a distinct form of journalism. It offers concrete guidance on gathering material, organizing content, and shaping a piece that informs, persuades, and engages readers. The discussion covers topics from typography and page design to the editor’s routine and reading habits, all with a focus on usable techniques for today’s newsroom and classroom.

What you’ll experience

• How to plan, write, and structure editorials for clarity and impact.


• Strategies for engaging readers and guiding them toward a chosen action.


• Practical tips on organization, style, tone, and ethical considerations.


• Examples and discussion that connect theory to everyday editorial practice.

Ideal for students of journalism, aspiring editors, and professionals seeking to sharpen their editorial effectiveness, this edition serves as a compact, portable reference on the ladder to better writing.