Edwards, T: New Product Development for Small and Medium Ent

Language: English

Published by Amazon Digital Services LLC - Kdp, 2024

1737044196 / 9781737044192

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Neuware - This book equips the leaders of SME (Small and Medium Enterprise) businesses to effectively use new product development as a strategy to improve the competitiveness of their businesses. The US Government defines an SME as a company with 500 employees or less. Although this is a very large range, the research that forms the basis of this book is applicable for companies of 25 to 500 employees (or appropriately sized divisions of larger corporations). The genesis of this book was my assignment as corporate-wide new product development director for an SME. I simultaneously pursued a doctorate in business at Pace University with a focus on organizational innovation. I combined these two perspectives into case study research into how to improve the performance of new product development at SME businesses. The research results were presented at the 2017 Conference of the American Society of Engineering Management. This book builds on this research to present a practical blueprint for SME leadership.…

Seller Inventory # 9781737044192

Title
Edwards, T: New Product Development for Small and Medium Ent
Author
Thomas V Edwards
Publisher
Amazon Digital Services LLC - Kdp
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1737044196
ISBN 13
9781737044192
Item weight
113 grams
Dimensions
229x152x4 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.26US$ 50.48
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