Effect of Advertisement Size on the Relationship Between Product Usage and
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 17.35
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book investigates the relationship between different sizes of advertisements and consumer engagement, as well as product usage. The author argues that larger advertisements are more likely to be noticed but less likely to be read, while smaller advertisements are less likely to be noticed but more likely to be read. This is because larger advertisements are more difficult to ignore, but smaller advertisements are easier to focus on. The author also finds that there is a relationship between advertisement size and the likelihood of a consumer being a user of the product being advertised. Specifically, he finds that larger advertisements are more likely to be read by users of the product, while smaller advertisements are more likely to be read by non-users. This is because users of the product are more likely to be interested in the advertisement, while non-users are more likely to be interested in the product itself. These findings have implications for advertisers, who should consider the size of their advertisements when making decisions about how to allocate their advertising budget. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781334300493_0
- Title
- Effect of Advertisement Size on the Relationship Between Product Usage and
- Author
- Alvin J. Silk, Frank P. Geiger
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1334300496
- ISBN 13
- 9781334300493
- Seller catalogs
- Marketing
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 5 to 10 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
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Store description
Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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TradeSeller's business information
FB &c Ltd
Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR
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All books are Print on Demand and will be printed upon purchase and shipped in New Condition. Orders typically ship within 3-5 business days. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the ask bookseller a question link to contact us and we'll respond within 2 business days.
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