Effective Brand Building : Unlock Growth with Strategy, Insights, and Measurement

Language: English

Published by Kogan Page Jan 2025, 2025

1398618578 / 9781398618572

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without the knowledge and understanding of how to build strong brands, marketers end up jumping between short-term tactics and struggle to deliver reliable, long-term growth.Effective Brand Building is here to change that. It provides practical, everyday wisdom in how to drive effective growth for brands for the long and short term, in synch with broader organizational goals and business processes. From award-winning marketer and columnist for Marketing Week, Andrew Geoghegan, this book is the ultimate guide to developing the skills and knowledge you need to create a brand building strategy that delivers growth. Containing best practice frameworks, tools, and approaches to measurement, this book enables marketers to create repeatable results and maximize their return on investment. With real-world examples from businesses such as McDonald's, Mondelez, Apple, and Unilever, this book will help marketers ask the right questions in order to create the best conditions in their business for effective brand building.

Seller Inventory # 9781398618572

Title
Effective Brand Building : Unlock Growth with Strategy, Insights, and Measurement
Author
Andrew Geoghegan
Publisher
Kogan Page Jan 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1398618578
ISBN 13
9781398618572
Item weight
409 grams
Dimensions
234x156x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 34.98US$ 34.98
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