Effective Brand Building: Unlock Growth with Strategy Insights and Measurement
Language: English
Published by Kogan Page, 2025
- Softcover
- New
Seller: SMASS Sellers, IRVING, TX, U.S.A.SMASS Sellers
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- Title
- Effective Brand Building: Unlock Growth with Strategy Insights and Measurement
- Author
- Geoghegan, Andrew
- Publisher
- Kogan Page
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1398618578
- ISBN 13
- 9781398618572
How can senior marketing leaders drive sustained brand growth amid shifting industry priorities?
Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.
You'll learn how to:
- Apply best-practice models to embed brand building within organizational processes
- Leverage expert insights from award-winning marketer Andrew Geoghegan
- Use data-led approaches to measure impact and maximize ROI
- Analyze real-world examples from McDonald's, Apple, Mondelez and Unilever
- Develop leadership strategies that deliver consistent, scalable growth
This essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.
Themes include:
Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices
"Synopsis" may belong to another edition of this title.
About the Author
CBE, Board Member, NED, Advisor, Executive Coach, former Global Chief Marketing and Innovation Officer for Diageo Plc
"About the title" may belong to another edition of this title.
SMASS Sellers
IRVING, TX, U.S.A.
AbeBooks seller since February 22, 2022
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