Effective Health Risk Messages: A Step-By-Step Guide
Language: English
Published by SAGE Publications, Inc (edition 1), 2001
- Softcover
- Used

Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Fair
US$ 6.79
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 0761915095-7-1
- Title
- Effective Health Risk Messages: A Step-By-Step Guide
- Author
- Witte, Kim; Meyer, Gary; Martell, Dennis P.
- Publisher
- SAGE Publications, Inc (edition 1)
- Publication year
- 2001
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0761915095
- ISBN 13
- 9780761915096
- Edition
- 1.
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
"Synopsis" may belong to another edition of this title.
Review
"About the title" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
AbeBooks seller since February 2, 2016
Shipping rates within U.S.A.
| Item | 3 to 8 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 3.99 |
Payment methods
Store description
Specialty
Сollege textbooks and trade booksSeller's business information
AZ Texts LLC
228 Park Ave S Suite 38827
New York, NY U.S.A. 10003
Terms of sale
30 days hassle-free returns guaranteed!