Effective Health Risk Messages: A Step-By-Step Guide
Language: English
Published by SAGE Publications, Inc, 2001
- Softcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
AbeBooks seller since January 23, 2023
Condition: Used - Good
US$ 6.56
Quantity: 1 available
Add to basketItem description from seller
The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
Seller Inventory # BSM.1B88D
- Title
- Effective Health Risk Messages: A Step-By-Step Guide
- Author
- Witte, Kim; Meyer, Gary; Martell, Dennis P.
- Publisher
- SAGE Publications, Inc
- Publication year
- 2001
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761915095
- ISBN 13
- 9780761915096
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
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Bay State Book Company
North Smithfield, RI, U.S.A.
AbeBooks seller since January 23, 2023
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Bay State Book Company LLC
473 saint paul st, suite 1 (Bay State Books)
North Smithfield, RI U.S.A. 02896