Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises: IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements
Language: English
Published by Brown Walker Press, 2018
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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In English.
Seller Inventory # ria9781627346993_new
- Title
- Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises: IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements
- Author
- Cantatore, Francina; Crawford-Spencer, Elizabeth
- Publisher
- Brown Walker Press
- Publication year
- 2018
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1627346996
- ISBN 13
- 9781627346993
- Item weight
- 491 grams
Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.
A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements.
Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection. Its functional and up-to-date approach on IP related issues for small and medium size businesses and not-for-profits distinguishes this work from others in the field of IP rights management.
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About the Author
Professor Spencer currently serves as Dean of the College of Business, Law and Governance at James Cook University. In addition to her work in intellectual property management, Professor Spencer's scholarship in franchising law and regulation has earned her recognition domestically and overseas. She is the author of books and articles on commercial law and regulation and consults with industry, the profession and governmental bodies. She also conducts research in the areas of non-profit governance and contracting relationships in development cooperation.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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AbeBooks seller since March 25, 2015
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