Whether you are already in a marketing job,
aspire to having one or want to grow your business, Effective
Marketing in easy steps will help you to become a successful
marketer.
By keeping it simple, Catriona MacKay has
combined her own business experience with established best practice to give you
a practical guide to Marketing. Her great marketing tips and advice will help
you:
Write a successful marketing plan.
Avoid making costly mistakes.
Encourage good marketing practice at work.
Use what you know to make your business grow.
Devise effective marketing for today's market
including how to use online resources.
Essential for those who want to grasp the key
marketing skills without getting bogged down in academic theories. Includes
worksheets to get you started.