Effective Marketing Management (Paperback)

Andrea Weeks

ISBN 10: 087005743X / ISBN 13: 9780870057434

Published by Bloomsbury Publishing PLC, London, 1991

About this Item

Paperback. This text explores the application of a variety of financial and merchandising strategies for maximising access to markets. Explores the application of a variety of financial and merchandising strategies for maximising access to markets. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9780870057434

Bibliographic Details

• Title: Effective Marketing Management (Paperback)
• Publisher: Bloomsbury Publishing PLC, London
• Publication Date: 1991
• Language: English
• ISBN 10: 087005743X
• ISBN 13: 9780870057434
• Binding: Paperback
• Condition: new

About this title

Synopsis

This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.

About the Author

Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.