Title: Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
Publisher: Fairchild Books
Publication Date: 1991
Language: English
ISBN 10: 087005743X
ISBN 13: 9780870057434
Binding: Soft cover
Condition: New

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Synopsis

This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.

About the Author

Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.

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