Title: Effective Marketing Management : Using Merchandising and Financial Strategies for Retail Success
Publisher: Fairchild Books
Publication Date: 1991
Language: English
ISBN 10: 087005743X
ISBN 13: 9780870057434
Binding: Soft cover
Condition: As New

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Synopsis

This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.

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Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.

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