Effective Postal Publicity.

V; 159; 12 P. Pages permanent lightly bronzy and also a bit blotchy. With black/white illustrations. Sometimes in double page size. Sometimes with stamps. Title page also with a stamp as well as minimal bronzy. Book end paper lightly blotchy. With a hand written owners note. Pages above a bit shop-soiled. Adapted from the Preface: The post is continuously becoming a chapter and more profitable medium of publicity-not only because of reductionsin the price of paper, printing, and postage, but because the public and the trade are becoming more and more accustomed to studying sales literature sent through the post, and buying from it. This book has been written for the business man who is not an expert in advertising; does not maintain a highly specilized Advertising Department; wants to advertise his goods or services effectively; and is interested in general principles rather than in technicalities. Englisch B08-04-01D|278|9210CB Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 444 23 x 17 cm. Printed original cloth. Cover and back cover a bit shop soiled and also lightly blotchy. Inside the front cover with a sticker and a pencil notice.…