Title: Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing (eng)
Publisher: Kogan Page
Publication Date: 2018
Language: English
ISBN 10: 0749483644
ISBN 13: 9780749483647
Binding: Soft cover
Condition: new
Weight: 0.52 kilograms

About this title

Synopsis

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.

Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing

About the Author

Pam Didner is a marketing consultant, author, and speaker. She is strategic in nature and tactful in execution. She emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden sales force. Her forte is creating and implementing marketing strategies by connecting sales and marketing to engage global audiences. She knows how to create processes that work for enterprises and established start-ups.

She has given customized presentations and workshops in the US, Europe, South America, and Asia. She also taught "Content Marketing" at West Virginia University and "Marketing Communications" at the University of Oregon School of Journalism.

Didner knows how to plan, produce and deliver global marketing success and helps build synergy between sales and marketing. She is an expert at creating successful global marketing plans that meet local marketing and sales team's needs. She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, and sales and marketing collaboration on a global scale. Her clients include Intel, 3M, Sunstar, Cisco, TE Connectivity, to name just a few. She also shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications. Contact her via pamdidner.com/contact

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