This book provides you a pathway to launching a new, small business successfully.
The edition provides information on the right way to launch and mange a small business with the staying power to succeed and grow.
This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.
This text offers practical, hands-on advice for all areas of concern to the small business student -- e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.