This book demonstrates how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to better performance. It presents the three main barriers to effective strategy execution and explains how they can be overcome. Creating a shared understanding of the strategy at all levels of the organization using a Value ScorecardTM and following the Strategic Alignment ProcessTM allow organizations to measure and monitor performance. Strategic Alignment Remote ControlTM is presented as the ultimate tool for managers to remain in control of their business.
Seven case studies from different industries across the globe provide examples of how the organizational performance can be improved. They include companies like Daimler, Tetra-Pak, Würth, Germany's Federal Employment Agency, the city of Aix-Les-Bains, and Giesecke & Devrient. Additional examples from organizations like Disney, Marriott, Volkswagen, Avis, FedEx, and Harrahs help to demonstrate how applying the concepts introduced adds unique value.
The second edition of this book has been updated and improved. Additionally it includes a separate section on decision-making under uncertainty and the results of a survey on the adoption of business intelligence.
Bernd Heesen, D.M.,is Professor of Managment at the University of Applied Sciences in Ansbach and CEO of Prescient, a management consultancy. He received his Doctor of Management in Organizational Leadership from the University of Phoenix in 2004 and a Master in Management Information Systems from the Technical University Darmstadt and has been teaching courses related to strategy, management information systems, project management and consulting for many years. He was a member of SAP's Global University Alliance Curriculum Initiative for Business Intelligence. He has been invited to teach courses at leading business schools in Europe, USA, Asia and Australia.Professor Heesen also looks back on a career of more than 10 years in consulting, serving global customers like Nike, Anheuser Busch, Coca-Cola, Eastman Chemicals, US Navy and many others on all continents. Prior to his academic career Professor Heesen was management consultant at Price Waterhouse, founder and President of the International Consulting Group, co-founder and President of Prescient Consulting and President of SAP SI America. In the year 2000 his company, Prescient Consulting, was recognized as one of the “HOT 100 – America’s fastest growing new businesses” by Entrepreneur Magazine and Dun & Bradstreet.
