This book aims to provide practical alternatives to help small and medium-sized enterprises (SMEs) develop and deploy effective strategies. The chapters focus on offering techniques for strategy development tailored to the specific needs and constrained resources in SMEs, ensuring their viability in competitive and uncertain environments. This book also offers insights into managerial capabilities and approaches to enable SMEs to quickly adapt to unexpected marketplace changes, such as economic crises or technological breakthroughs. Based on scientific research and empirical studies, the book validates proposed strategies with case studies, serving as a guide for training managers and business leaders to make informed strategic decisions and continuously improve their organizations.
Marco Valeri is Associate Professor of Organizational Behavior, Faculty of Economics at Niccolò Cusano University, Italy. His teaching and consultancy fields include strategic management, leadership development, cross-cultural management, and international hospitality management. Dr. Valeri’s research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology, and network analysis. He serves on the editorial board of several tourism journals, and is an editor of several handbooks on entrepreneurship, tourism and hospitality management.
Jacqueline Yvette Sánchez-García has served as senior lecturer for the School of Economics and Business at Universidad Panamericana Campus Guadalajara, Mexico. In 2022, she obtained the distinction Level 1 of the National System of Researchers, granted by the Mexican government through the National Council of Humanities, Sciences, and Technologies. Her research focuses on applying system dynamics to "management based on systemic principles and organizational design." Dr. Sanchez believes that research from a systemic perspective is relevant for fostering a sustainable future.
Carlos López-Hernández is Full Professor of the Academy of Administration and Management at Universidad Panamericana Campus Guadalajara, Mexico. He is a member of the National System of Researchers Level I. Dr. López-Hernández has been an advisor and consultant for several companies such as Grupo LALA, Tequila Sauza, and MUSTAD, among others. His research focuses on strategic development, negotiation, and organizational management.
