Effective Type-Use for Advertising (Classic Reprint)
Language: English
Published by Forgotten Books, 2019
- Hardcover
- New

Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
AbeBooks seller since April 7, 2005
Condition: New
US$ 41.27
Quantity: 15 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # LX-9780267792221
- Title
- Effective Type-Use for Advertising (Classic Reprint)
- Author
- Benjamin Sherbow
- Publisher
- Forgotten Books
- Publication year
- 2019
- Condition
- New
- Binding
- HRD
- Language
- English
- ISBN 10
- 0267792220
- ISBN 13
- 9780267792221
- Item weight
- 450 grams
Master clear, powerful typography for advertising with practical guidance.
Effective Type-use for Advertising explains how to make type work hard for your message. It presents plain, practical methods that you can apply to everyday ads, catalogs, posters, and direct materials. The book draws on the author’s years of teaching and real-world experiments to help you communicate more naturally and effectively through type.
In clear terms, it shows that typography is the closer in advertising: the part that delivers the message after you’ve grabbed attention. You’ll learn to judge layout, balance display with readability, and use white space to aid reading. This edition builds on earlier work and emphasizes simple, honest typography as the best tool for selling ideas.- See why attention-getting design must work in tandem with a clear, readable message.
- Learn practical rules for layout, display, and the pacing of text to keep readers engaged.
- Use a checklist to evaluate any advertisement and improve its effectiveness.
- Explore concrete examples and guidelines you can apply to books, catalogs, and print ads.
"Synopsis" may belong to another edition of this title.
PBShop.store US
Wood Dale, IL, U.S.A.
AbeBooks seller since April 7, 2005
Shipping rates within U.S.A.
| Item | 7 to 14 business days | 7 to 14 business days |
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| First item | US$ 0.00 | US$ 0.00 |
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We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
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Hardbacks, PaperbacksSeller's business information
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