Effective TypeUse for Advertising Classic Reprint
Language: English
Published by Forgotten Books, 2019
- Softcover
- New

Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
AbeBooks seller since April 7, 2005
Condition: New
US$ 30.83
Quantity: 15 available
Add to basketItem description from seller
Seller Inventory # LW-9781333763831
- Title
- Effective TypeUse for Advertising Classic Reprint
- Author
- Benjamin Sherbow
- Publisher
- Forgotten Books
- Publication year
- 2019
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 1333763832
- ISBN 13
- 9781333763831
- Item weight
- 301 grams
Master clear, powerful typography for advertising with practical guidance.
Effective Type-use for Advertising explains how to make type work hard for your message. It presents plain, practical methods that you can apply to everyday ads, catalogs, posters, and direct materials. The book draws on the author’s years of teaching and real-world experiments to help you communicate more naturally and effectively through type.
In clear terms, it shows that typography is the closer in advertising: the part that delivers the message after you’ve grabbed attention. You’ll learn to judge layout, balance display with readability, and use white space to aid reading. This edition builds on earlier work and emphasizes simple, honest typography as the best tool for selling ideas.- See why attention-getting design must work in tandem with a clear, readable message.
- Learn practical rules for layout, display, and the pacing of text to keep readers engaged.
- Use a checklist to evaluate any advertisement and improve its effectiveness.
- Explore concrete examples and guidelines you can apply to books, catalogs, and print ads.
"Synopsis" may belong to another edition of this title.
PBShop.store US
Wood Dale, IL, U.S.A.
AbeBooks seller since April 7, 2005
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