Effects of Alcohol Advertisement among Tertiary Students

Language: English

Published by LAP LAMBERT Academic Publishing Jun 2015, 2015

3659719617 / 9783659719615

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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -Consumption among the under-aged is a big problem. As a result of their excessive drinking, many drink for the sake of getting drunk, which results in risky and unruly behavior. The main issue is that alcoholic beverage marketers have intensified their targeting of underage drinkers in recent years, introducing a variety of inexpensive new products, such as designer drinks, alcoholic 'energy' drinks and premixed cocktails, with recipes and packaging designed to appeal the young people. Celebrity endorsements, media, portrayals and frequency of exposure are among the main attributes towards this study. After, an analysis was conducted based on the gathered data in order to justify if the notion of advertising has a high amount of influence towards underage alcohol consumption. The data consisted of 250 students on a private university through an online questionnaire. There were students of multiple nationalities and the students must have consumed alcohol before the age of 18 to consider their entry as valid in this study.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 56 pp. Englisch.…

Seller Inventory # 9783659719615

Title
Effects of Alcohol Advertisement among Tertiary Students
Author
Anish Dev
Publisher
LAP LAMBERT Academic Publishing Jun 2015
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659719617
ISBN 13
9783659719615
Item weight
102 grams
Dimensions
220x150x4 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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