Whether you’re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don’t wait. Open this book. Inside you will find everything you need.

This book contains:

a vivid new way to learn about and to practice entrepreneurship.
practical exercises, questions and activities for each step in your process.
specific principles derived from the heuristics of expert entrepreneurs.
70+ case briefs of entrepreneurs across industries, geographies and time.
applications to social entrepreneurship as well as the creation of opportunities in large enterprises.
data that will challenge assumptions you might have about entrepreneurship.
a broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation.
extra resources are also available on the accompanying website: http://www.effectuation.org/

You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things.

If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside.

So what are you waiting for?

About the Author

Stuart Read is a Professor of Marketing at IMD.

Saras Sarasvathy is the Isadore Horween Research Associate Professor at The Darden School, University of Virginia.

Nick Dew is an Associate Professor of Strategic Management in the Graduate School of Business and Public Policy at the Naval Postgraduate School.

Robert Wiltbank is an Associate Professor of Strategic Management at the Atkinson School of Management, Willamette University.

Anne-Val�rie Ohlsson is an independent writer, researcher, and creator.

"About this title" may belong to another edition of this title.

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