Ego : The Fall of the Twin Towers and the Rise of an Enlightened Humanity
Language: English
Published by Sounds True, Incorporated, 2011
- Hardcover
- Used

Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Good
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Ego : The Fall of the Twin Towers and the Rise of an Enlightened Humanity
- Author
- Taft, Michael, Baumann, Peter
- Publisher
- Sounds True, Incorporated
- Publication year
- 2011
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1604075732
- ISBN 13
- 9781604075731
- Item weight
- 0.97 pounds
- Dimensions
- N/A
Ego: The Fall of the Twin Towers and the Rise of an Enlightened Humanity by Peter Baumann and Michael W. Taft is the first book to explore the positive evolutionary potential hidden in one of the most destructive events in history. In their examination of the evolutionary implications of 9/11 and its aftermath, the authors contend we are not falling into the grip of a new dark age at all; rather, we are on the verge of a much brighter one as the Darwinian process of natural selection continues to advance humankind.
The authors’ inquiry led them to the roots of human suffering: the ego. That the ego underlies our problems as a species may come as no surprise. But a deeper look into the ego’s origin and history is full of unexpected revelations:
The modern human is dominated by a Stone Age brain
• Energy consumption and the environmental crisis is nothing more than the evolutionary drive to survive gone haywire
• Evolution has wired us to be riveted to bad news, bad outcomes, and worst-case scenarios
• When beliefs are challenged it triggers a life or death stance in the human nervous system
• Emotions are mostly physical, not mental
The self we identify with―along with its biases and beliefs―turns out to be an evolutionary tool that made its first appearance some 50,000 years ago during what’s called the conceptual revolution, arguably the biggest developmental leap in human history. The emerging ego accompanied our ability to construct complex tools, create art, and redefine social structure. For the first time as a species, we were able to imagine the future, consider the thoughts of others, and picture ourselves in our own minds. The ego is a cognitive trick of natural selection intended to insure the survival of the individual. Baumann and Taft say the problem comes when we take the ego’s conceptualization of reality as the truth about who we actually are.
Using the latest research from neuroscience, evolutionary biology, psychology, and paleontology, Baumann and Taft show that modern humanity may be on the verge of an expansion of cognitive abilities akin to the development of the ego. This next step will free the human mind to see beyond the confines of the prison, and open the vast potential of conscious awareness.
"Synopsis" may belong to another edition of this title.
About the Author
Peter Baumann began his career as a member of the internationally acclaimed 1970s band Tangerine Dream and later founded the Private Music record label. Instead of being derailed by early fame and fortune, he asked himself this in his late 40s: "Given that I probably have about 10,000 days left on the planet, how can I use this time in the most meaningful and useful way possible?" To address this question, Baumann assembled a top-notch interdisciplinary think-tank, the San Francisco-based Baumann Foundation. He serves as a trustee of the California Institute of Integral Studies and as a fellow at the Mind & Life Institute.
"About the title" may belong to another edition of this title.
Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
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