The rules of the game are changing. The explosion of listings available on the Internet, the widespread consolidation of brokerages, and the encroachment of lenders and insurance companies into the front end of the real estate transaction are only a few of the manifestations of a new era in real estate.
To stay ahead of your many competitors, you need a new strategy. You must know how to think content, mine your bits, sell the experience instead of the product, feed the OODA loop, and much more. The Eight New Rules of Real Estate can bring you to the forefront of your profession and keep you there well into the 21st century!
As a nationally recognized economist and a consultant to the National Association of Realtors, John Tuccillo's business forecasting skills have earned him the respect of the most widely recognized names in the real estate industry. His wry observations on economic and demographic trends and how these and other elements will affect real estate commerce make him one of the most sought-after speakers in the country. Throughout his professional career, John Tuccillo, has made strategic planning, demographics, and statistical tools understandable, accessible, and usable to a variety of businesses, government regulators, and other policymakers. Trained at Georgetown and Cornell, he has served as chief economist for the National Council of Savings Institutions (now America's Community Bankers) and the National Association of Realtors. He is the author of numerous articles and books on housing, mortgage finance, and industry market trends.