Synopsis
Fundraising is about people; not about money.
Whether you're a novice volunteer, board member or professional fundraiser, you face the daunting challenge of meeting fundraising goals and no amount of passion, energy or hard work can replace the fact that money is needed to fuel your organization's growth. So how do you raise money to expand your organization?
This book is for anyone whose initial reaction when confronted with the task of raising money for their charitable passion is a mixture of anxiety and bewilderment. With a straightforward and accessible approach, Eight Principles walks the reader through eight steps that help reshape their fundraising approach and processes.
Eight Principles empowers fundraisers, both volunteer and professional alike, to see donors as people like themselves who want to invest in a worthwhile cause or organization.
Using real-life case studies from the author's extensive experience, along with an original assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be. With candid and engaging narrative, Eight Principles stresses the relational aspect of philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success.By applying theses Eight Principles, nonprofits can make real changes now that will permanently affect their fundraising futures to ensure success in the long term.
About the Author
Larry C. Johnson, CFRE, has twenty-four years of direct involvement with charitable fund development and nonprofit management, with fourteen of those years at the senior executive level. Passionate in helping nonprofits achieve the highest levels of sustainable funding, Larry has enabled a number of fund development and institutional advancement programs move to the next level of excellence. Larry is a nationally recognized consultant, frequent speaker and trainer. He has been recognized as one of the Top 30 Most Effective Fundraising Consultants in the USA by The Giving Show, the most listened-to radio program in the philanthropic sector. Larry was named Outstanding Development Executive in 2010 by the Association of Fundraising Professionals. A graduate of both Vanderbilt and Yale Universities, Larry s career began in Fortune 100 program management before moving into charitable fundraising with Ketchum, Inc., as fundraising counsel. Larry subsequently served as chief advancement officer for four colleges and universities before founding M.E. Grace in 2007 with a mission to help nonprofits appreciate their true fundraising potential and show them how to achieve it. As a consultant, Larry has worked with the staff, volunteers and boards of hundreds nonprofits in education, the arts, youth, community service, health care and faith-based organizations. A long-time advocate of sustainable philanthropy as an essential component of a healthy and stable society, Larry holds the Certified Fundraising Executive (CFRE) distinction. He is a member of the Association of Fundraising Professionals (AFP), the Partnership for Philanthropic Planning and BoardSource, as well as serves on the board of the Southwest Idaho Planned Giving Council. Larry lives near Boise, Idaho where he and his wife, Connie, devote time to exploring the Rockies on horseback, hiking in the Sawtooths and backcountry skiing.
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