Elastic: Flexible Thinking in a Constantly Changing World

Mlodinow, Leonard

ISBN 10: 0241334403 / ISBN 13: 9780241334409

Published by Allen Lane, 2018

About this Item

Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.

Seller Inventory # P-BJ500159-RAG-20250731-G

Bibliographic Details

• Title: Elastic: Flexible Thinking in a Constantly Changing World
• Publisher: Allen Lane
• Publication Date: 2018
• Language: English
• ISBN 10: 0241334403
• ISBN 13: 9780241334409
• Binding: hardcover
• Condition: Good

About this title

Synopsis

'Timely and engrossing. . . a fascinating exploration of one of the most important topics: how the human mind deals with change' - Charles Duhigg, author of The Power of Habit

'A book of sparkling intelligence, written with humour and grace. If you read only one book of accessible science this year, let this be the one' - Mark Williams, author of Mindfulness

The bestselling author of The Drunkard's Walk and Subliminal unlocks the secrets of flexible thinking.

What do Pokémon Go and Mary Shelley's Frankenstein have in common?
Why do some businesses survive, and others fail at the first sign of change?
What gives the human brain the edge over computers?

The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.

Here Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking.

By uncovering the secrets of our flexible minds, Elastic explains how to thrive in an endlessly dynamic world, at a time when an ability to adapt is more important than ever before.

About the Author

Leonard Mlodinow is the bestselling author of The Drunkard's Walk (New York Times Notable Book), Subliminal (winner of the PEN / E. O. Wilson Award), The Upright Thinkers and, with Stephen Hawking, The Grand Design. Trained as a physicist, he has had a very elastic career, writing for television series such as Star Trek: The Next Generation and working in the gaming industry before becoming a full time writer while continuing to publish physics papers as a hobby.