Electioneering: A Comparative Study of Continuity and Change

Elections in all the world's democracies have changed radically over the past forty years. The advent of television, opinion polls, and campaign consultants has transformed them--but what some see as the "Americanization" of electioneering has happened very differently in different countries. In this book, acknowledged local experts explore how far elections have been "Americanized" in ten countries or regions, including the United States, Britain, Japan, and Latin America. Their essays shed light on the diversity of how democratic choice is made. They also discuss campaigning methods and whether the increasingly sophisticated techniques used by politicians to win votes actually make their campaigns more effective. This is a study in comparative government and a pragmatic examination of the most essential element of any democracy--free elections.

David Butler is at Nuffield College, Oxford. Austin Ranney is at University of California, Berkeley.