Synopsis
Catalog of imaginary electric fans referenced historically and by their origins in 3D modeling and rendering software.
Notions of style, elegance and simple beauty seem to have fallen from the purview of product design in favor of the mundane and disposable. Inflated advertising
claims have left us numb to believing in ourselves, let alone each other. It is hoped that this fanciful take on past visions might help remind us that, the commonplace, everyday objects with which we surround ourselves and never even notice are, not merely things but, a true representation
of ourselves, and our passion for life.
About the Author
Daniel Pelavin is in his fourth decade of transforming and melding the images and cultural ephemera of our times into cogent and compelling messages for publishing, advertising and communication design. Working his way up through the ranks in the legendary art studios of Detroit, in the halcyon days of the early 1970's. Pelavin apprenticed and worked with artists from the entire gamut of graphic arts professionals, including, decorative, fashion, product and technical illustrators as well as letterers, typographers and designers. Following the completion of a master of fine arts degree, he spent time teaching college courses in design, lettering and illustration before moving to New York City in hopes of pursuing his career in art. More than 30 years later, he has honed and polished his craft to become a celebrated illustrator and typographic designer with national and international clients, who shares his knowledge and experience with students and fellow professionals alike and continues to play a pioneering role in the evolution of digital art and the seamless merging of design and illustration. A lifelong interest and fascination with dimensional forms and tactile experience has taken him beyond the realm of the graphic page into the world of 3D modeling and rendering with aspirations to create, not merely images but, objects, products and devices whose usefulness is enhanced and extended by the eloquence of their design and construction.
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