Electronic Business

Technology continues to drive changes in the way we do business, with more companies relying on electronic tools to carry out their business functions. IT professionals have a greater role to play in the success of these businesses. This book provides an overview of its main aspects, enabling a better understanding of the IT/business interface.

Exploring business opportunities in the internet age has never been more crucial. The potential to generate higher sales, exploiting new markets, improving cost savings and streamlining work processes all flow from a genuine understanding of the principles outlined in Geoffrey Sampson’s book.

Technology continues to change the way we do business, with more companies relying on electronic tools to perform an increasing array of functions. IT professionals play a crucial role in this new commercial landscape, and their skills are pivotal to the success of many organisations. ‘Electronic Business’ explores the principles and practices associated with e-business and e-commerce, helping you to exploit electronic opportunities to their full potential.

Key areas covered include: Business Process Re-Engineering (BRP)

Outsourcing

Software

E-tailing

Improving B2B efficiencies

Business-to-Government trading

Enterprise Resource Planning (ERP) Geoffrey Sampson was educated at Cambridge and Yale Universities. He has taught at LSE, Lancaster and Leeds Universities and worked as a consultant in the private sector. He is currently a professor of computer science at Sussex where he teaches e-business.