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Bibliographic Details

Title: Electronic Commerce 2006: A Managerial Perspective
Publisher: Pearson College Div
Publication Date: 2005
Language: English
ISBN 10: 0131854615
ISBN 13: 9780131854611
Binding: Hardcover
Edition: 4th Edition
Condition: very_good

About this title

Synopsis

For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.

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