Electronic Commerce Theory And Practice (Hb 2008)

Electronic Commerce technologies have been studied widely in the field of Economics and Informatics. In recent years, there are multiple aspects of researches in electronic commerce including supply chain model, Internet auctions, Internet volume discounts, electronic bank and stock trading, and several others. The increase of Electronic Commerce research activities can be observed in a variety of the fields. The aim of this book is to encourage activities in this field, and to bring researchers with an interest in Electronic Commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on. The reason why the many aspects are included is to show the outline of the newest research result of e-commerce research.

This book addresses new trends and innovative aspects in electronic commerce research, including B2B (business to business), B2C (business to customers), Supply Chain Management, Business Process Management, Agent-based E-Commerce, E-Commerce Intelligence, Decision Support Systems, Web Services, Agents and Economic Incentives, Auctions and Negotiations, Case Study in E-Commerce, and so on.

Electronic Commerce has been made rapid progress and is an effective form of economic activities for business, government, end-users, and customers. The uniqueness of this book is including both analyses, theory of information economics, and practical applications. This book also introduces innovative technologies for electronic commerce and their applications with case study to help researchers, system managers, business mangers and learners grasp the new trends of electronic commerce and plan the appropriate business strategy.