Electronic Commerce: Theory and Practice (Studies in Computational Intelligence (110))

This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on.

This book addresses new trends and innovative aspects in electronic commerce research, including B2B (business to business), B2C (business to customers), Supply Chain Management, Business Process Management, Agent-based E-Commerce, E-Commerce Intelligence, Decision Support Systems, Web Services, Agents and Economic Incentives, Auctions and Negotiations, Case Study in E-Commerce, and so on.

Electronic Commerce has been made rapid progress and is an effective form of economic activities for business, government, end-users, and customers. The uniqueness of this book is including both analyses, theory of information economics, and practical applications. This book also introduces innovative technologies for electronic commerce and their applications with case study to help researchers, system managers, business mangers and learners grasp the new trends of electronic commerce and plan the appropriate business strategy.