Electronic Media Management, Revised
Language: English
Published by Routledge, 2006
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
US$ 6.62
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Add to basketItem description from seller
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Seller Inventory # 00105523574
- Title
- Electronic Media Management, Revised
- Author
- Peter Pringle
- Publisher
- Routledge
- Publication year
- 2006
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 024080872X
- ISBN 13
- 9780240808727
- Edition
- 5th or later Edition
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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