Electronic Media Management, Revised. This item is unavailable.
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Language: English
Published by Routledge (edition 5), 2006
- Softcover
- Used
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Softcover
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The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Seller Inventory # 024080872X-7-1
- Title
- Electronic Media Management, Revised
- Author
- Pringle, Peter; Starr, Michael F
- Publisher
- Routledge (edition 5)
- Publication year
- 2006
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 024080872X
- ISBN 13
- 9780240808727
- Edition
- 5.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
"Synopsis" may belong to another edition of this title.
About the Author
Peter K. Pringle
"About the title" may belong to another edition of this title.
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