Starting a Successful Business: Start Up and Grow Your Own Company (Business Enterprise) ("Sunday Times" Business Enterprise)

Michael J Morris

ISBN 10: 0749435232 / ISBN 13: 9780749435233

Published by Kogan page, 2001

About this Item

Starting a Successful Business: Start Up and Grow Your Own Company (Business Enterprise) ("Sunday Times" Business Enterprise) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9780749435233

Bibliographic Details

• Title: Starting a Successful Business: Start Up and Grow Your Own Company (Business Enterprise) ("Sunday Times" Business Enterprise)
• Publisher: Kogan page
• Publication Date: 2001
• Language: English
• ISBN 10: 0749435232
• ISBN 13: 9780749435233
• Binding: Paperback
• Edition: 4th Edition
• Condition: Very Good

About this title

Synopsis

Endorsed by The Institute of Directors "Takes the reader through the whole start-up process step-by-step, highlighting pitfalls and covering all the major considerations." -- Job Scene "Ideal for entrepreneurs. . . . Highly recommended." -- George Cox, Former Director General, Institute of Directors * Exhaustive guide to all aspects of business start-up & survival * Practical advice on all the crucial issues * Of interest to entrepreneurs looking to start a business and small business owners/managers Setting up a small business and ensuring its survival can be a daunting task. One in three businesses fails within a year, mainly due to a lack of proper preparation and forward planning. "Starting a Successful Business" aims to help anyone get into business properly and survive. This fully revised and updated new edition takes the reader through each important step in the start-up process in a clear accessible style. The major problems facing any new business are discussed, potential pitfalls highlighted, and every crucial topic analyzed. These key areas include: Deciding what sort of business to start * taking up a franchise * marketing & selling * customer analysis * publicity, advertising * e-business * financial management * cash flow forecasts * credit control * raising funds * setting up a limited company * business law * premises * operations management * bookkeeping * taxation * employing people * insurance* IT * business planning and development * a new section on women in business.

About the Author

Michael Morris Michael Morris has a background in sales, marketing and general management for mainly American consumer-goods companies; in a civil service quango developing and delivering growth consultancy for small, rural firms; in the Open University Business School as a manager and academic. Currently semi-retired and, when not sailing or walking, teaching, writing and working on aspects of management NVQ developments for the Open University.