The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)

Kissane, Erin

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ISBN 10: 0984442553 ISBN 13: 9780984442553

Published by A Book Apart, 2011

Language: English

Condition: Used Soft cover

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Softcover, 84 pages, very good condition, clean and crisp; no internal marks. Foreign shipping may be extra.

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Bibliographic Details

Title

The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)

Publisher

A Book Apart

Publication Date

2011

Language

English

ISBN 10

0984442553

ISBN 13

9780984442553

Binding

Soft cover

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Art History

About this title

Synopsis

Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

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