The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)

Erin Kissane

ISBN 10: 0984442553 / ISBN 13: 9780984442553

Published by A Book Apart, 2010

About this Item

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Bibliographic Details

• Title: The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)
• Publisher: A Book Apart
• Publication Date: 2010
• Language: English
• ISBN 10: 0984442553
• ISBN 13: 9780984442553
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.