The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience

This book serves as an easy-to-understand handbook of resources one needs to write English correspondence and other documents particularly for an international business audience. Emphasizing on simplicity, clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, it integrates the theory and controversies of intercultural communication with practical skills of writing and editing English for those who read it as a second language. Useful for students and professionals too, this book combines traditional advice with new insights into "e-mail culture". Table of Contents Preface. Acknowledgments. 1.The Language of Global Business is International English. 2.Principles of Simplicity. 3.Principles of Clarity. 4.Reducing Burdens. 5.Writing for Translation. 6.Principles of Correspondence. 7.Principles of Cultural Adaptation. Appendixes 1.Projects for Students of International English. 2.Sentences that Need Editing. 3.Instructional/Technical Passages that Overburden the Reader. 4.A Portfolio of Bad News Letters. 5.An Internationalized Website Checklist. Index.