The Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers

160 pages. Learn the rules of today?s tech-driven publishing landscape! The Elements o f Internet Style is the first guide to embrace the new reality of creating conte nt in the electronic age. It is packed with the tools to reach and engage today? ??s too-busy, too-skeptical, too-distractible readers. Read this book, and under stand the trend toward greater and greater informality. Then discover the effect s of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation too ls in every written document and on every web page. Chapters cover new technolog ies, new audience expectations, formatting, readability, and flow, and much more . The Elements of Internet Style is a must-have for everyone who cares about del ivering information to readers online, in print, and everywhere else.Allw orth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our tit les cover subjects such as graphic design, theater, branding, fine art, photogra phy, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a Ne w York Times bestseller or a national bestseller, we are deeply committed to qua lity books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.