Making your website a success isn’t as difficult as you may at first think. By making simple changes—one step at a time—you can create a website that attracts visitors, fosters engagement, and drives results.

In Elements of a Successful Website, consultant, developer, and technical-marketing specialist Matthew Edgar gives you an accessible and actionable approach to improving your website. Working off the principle that the key to a successful website is to keep evolving, Edgar provides you with five simple yet effective themes that even a small business can apply.

However, unlike other books of its type, Elements of a Successful Website doesn’t claim to have a miracle, one-size-fits-all solution. Instead, Edgar recognizes that each website is unique and encourages you to make the changes that resonate with your brand, letting the guidelines lead the way.

Ultimately, improving a website that achieves your goals is as easy as being open to making and testing small changes. Just adjust one element, note what works (and what doesn’t), and keep improving until you see the desired results.

About the Author

Matthew Edgar is a web-analytics, conversion-optimization, and technical-marketing consultant at Elementive, a business he co-founded in 2014. Since 2003, Edgar has worked as a developer and marketer, giving him unique insight into growing and improving websites. He's a specialist in digital marketing who has applied these concepts in the real world, but he also has firsthand experience with the difficulties business owners face when attempting to grow their online presence.

Over the past sixteen years, Edgar has helped hundreds of diverse clients-from nonprofits to small businesses to large corporations-devise comprehensive web-marketing strategies that enhance visibility in searches, enable them to better connect with their clients, and increase conversions. To learn more about Edgar and his work, visit www.elementive.com.

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