Elephant #22

Elephant is a quarterly magazine about art and visual culture. Featuring up-to-the-minute visual material, fresh faces, and original voices, the magazine covers and uncovers new trends and talent.

The current art world is divided between the traditionally "proper" realm and what is known as applied and commercial art. The most interesting work seems to be happening in the middle of the two: when photographers, architects, designers, and creatives manage to transcend their initial brief and start thinking like artists. Elephant documents when and how artists wander outside the confines of the museum and gallery environment, becoming aware of trends and thinking like designers.

Direct, sincere, and multi-disciplinary, Elephant aims to have more depth and breadth than any other visual art magazine. It visits art and design studios, steps on graffiti artists’ toes, rides fixed-gear bikes, plays with new computer games, disturbs rehearsals, and interrupts takes. The "elephant" is always in the room.

What readers find in each issue of Elephant:

I Open Files
II Showcase
III Research
IV Encounters
V Process
VI Destination
VII Journal
VIII Curator’s Eye View
IX Journal
X Book Review
XI Enditorial

Marc Valli: Marc Valli is a writer, founder of the retail chain Magma, and founder of Elephant magazine